Just in time for Canoecopia, we’ve uncrated a batch of UpNorthica schwag.
We can’t wait to spread the love with these white long-sleeve tees. And what better time to do it, than while at Canoecopia, sharing our Wabakimi wildfire story.
So here’s the deal: If you’re attending Canoecopia this weekend, look for us in our UpNorthica shirts. When you spot us, come say hello and tell us the name of your favorite lake in the BWCA. The first 5 people to do this will get a free shirt – simple as that!
Hope to see you there, but don’t worry. If you can’t make it to Madison this weekend, we’ll be giving more away throughout the year.